Look like the business you are · Design

7 real before and afters, and what changed

Seven real sites I built or rebuilt, what was wrong, what I changed and what it did.

For: owners deciding whether to rebuild9 min readUpdated: Oct 21, 2026

The short version

  • Seven real sites for Texas businesses, from a mediator to a lip gloss brand.
  • Each one shows the problem, what changed, the platform and the result.
  • Most went live in one week. One took four.

Hell on Heels Mediation

Legal mediationWordPressLive in 4 weeks
Hell on Heels Mediation website before the rebuild
Before · 2025
Hell on Heels Mediation website after the rebuild
After

The problem: a dated one-page site, and her web host was shutting down. What changed: a full WordPress redesign with online booking and live availability. The result: Texas attorneys now book mediations and check dates on their own.

XXL Off-Road Rentals

RentalsWixLive in 1 week
XXL Off-Road Rentals website before the rebuild
Before
XXL Off-Road Rentals website after the rebuild
After

The problem: a one-pager that didn't show everything they offered. What changed: short-term and long-term rentals as they grew, a Vquip insurance option they never had, clear pricing and online booking. The result: renters see every option and book in one place.

TP Lip Gloss

E-commerce · BeautyWixLive in 2 weeks
TP Lip Gloss website in 2024, a logo on a gradient
Before · 2024
TP Lip Gloss website after the rebuild
After

The problem: the first screen was only a logo, with no headline and no button. What changed: a clear headline ("Crafted by a kid. Loved by women."), real product photos, trust badges and a full store. The result: the brand won $10,000 at the Big Brand Ventures pitch competition.

Life Maid EZ

Residential cleaningBookingKoalaLive in 1 week
Life Maid EZ old Wix website
Before · Wix
Life Maid EZ booking website after the rebuild
After

The problem: the business needed steady repeat clients, not one-off jobs. What changed: a booking-first site where new clients book without a phone call. The result: 30+ recurring monthly clients and six figures in revenue.

XXL Hope

NonprofitWixLive in 1 week
XXL Hope old website with small text in blue boxes
Before
XXL Hope website after the rebuild
After

The problem: small text in half-empty boxes, and giving was hard to find. What changed: a site built around the mission and each program, with a clear path to give.

Parkers Mercantile

Retail · General storeWordPressLive in 1 week
No website
Before
Parkers Mercantile website at launch
After

The problem: a brand-new store with no website and no customer list. What changed: a site with email signup and a launch calendar for opening week. The result: 2,309 visits and 80 email signups in the first 30 days.

Project Serve

Community · EventsSweatPalsLive in 1 week
No booking page
Before
Project Serve events page on SweatPals
After

The problem: a beach volleyball community with no booking page. What changed: I set up and ran their page on SweatPals, a new event app. The result: 266 members when I handed it off in December 2025. It has grown to 666 since.

From my work

"Huge thank you to Blake for giving me the incentive to get off my rear and make it happen in an AMAZING way. He is truly gifted, y'all." Traci Ahart, Hell on Heels Mediation

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